Strategic ManagementBook - 2003
On the surface, strategic management appears to be quite straightforward: it is all about deciding some medium- to long-term goals, bringing together the resources, devising a plan and schedule, and then getting on with it. However, in the real world it isn't quite this simple.
Publisher: London, England : Kogan Page, c2003.
Edition: Second edition
Characteristics: viii, 272 pages ;,24 cm.